The Nature of Beauty by Imelda Burke

The Nature of Beauty

“… become your kind of beautiful.”

I’m not ashamed to admit that I first bought this book because it was recommended by Emma Watson (queen).

I’d read in an interview with Into the Gloss about how she found the shop, Content Beauty & Wellbeing (which I’m now obsessed with), in London, and that the founder had released a book – ‘The Nature of Beauty’.

Emma Watson definitely started me on my more environmentally-friendly approach to skincare, cosmetics, and fashion, because they were things that, before, I was just buying because I liked them, rather than considering their impact on the environment and climate crisis as well.

So, like the fangirl I am, I bought the book – don’t judge me.

As it turns out, Emma was right (isn’t she always?) – the book was amazing, insightful, and full of information about more natural and less harmful ways to care for your skin.

I love wearing make-up, and I was keen to find a way to marry my passion for cosmetics with my passion for the environment – all it took was some education.

In her book, Imelda Burke goes into great detail as to the impact cosmetics, skincare products, food, and other external factors have upon your skin.

I learned what common ingredients like parabens, SLS, and phthalates actually were, where to find them on an ingredients’ label, and what they’d do to my skin.

I learned how vague terms like ‘clean skincare’, ‘inspired by nature’ and ‘chemical-free’ don’t actually describe what the contents of skincare are, and how cosmetics brands can use terms that don’t legally define their ingredients to confound the user or wriggle out of technical issues.

I learned how to create the most effective skincare routine for me – something I now do twice a day, like clockwork.

However, I also learned how expensive skincare and cosmetics are when trying to live a more eco-friendly life – it’s not so bad when you have the wealth of Emma Watson, or can sample products from your own shop like Imelda, but when you’re paying a mortgage, living month-to-month, it’s a bit harder to switch up your make-up and skincare collection for something more natural.

Imelda’s book is certainly a comprehensive read, and one that I recommend for anyone who’s interested in finding out what their current skincare regime is doing to their skin, or wants to adopt something that’s more environmentally conscious.

At the moment, I’m adopting the same sort of approach as Emma Watson (naturally), with her 80:20 rule – 80% sustainable and environmentally-conscious, 20% ‘normal’ – and I’m not beating myself up about it, because it’s better to be an imperfect eco-warrior than not an eco-warrior at all.

Overall, I recommend Imelda’s book – I certainly learned a lot – but you’ll have to take it with a pinch of salt, as this lifestyle isn’t accessible to everyone, but it’s all about doing whatever you can, and finding what suits you and your situation best.

‘The Nature of Beauty’ is available at October Books and at all good bookshops (RRP £20)


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